This was designed while working on a team at Rule29. The poster (designed by my) and bottle label were designed for Penrose Brewery, a craft beer brewery in Geneva, IL. The poster represents everything the Conteur Saison beer is about. Conteur, in French, is derived from the term "raconteur" which means "storyteller". The poster highlights different aspects of the beer through its small details: the fox tail, for the Fox River Valley water, the honeycomb for the Heritage Prairie honey, and the brambles for the blackberry notes found in the saison. You can read all about the journey here.
2014 | Branding, Graphic Design, Illustration